Mistakes That Usually Happen In Small Business Websites

One most important thing to bear in mind if you have a small business – make your website your focal point. It must be able to express your brand whilst providing bridges to make your leads easily connect with you.

You might be wondering why a website is still needed even if your business is small. Well, studies proved that most of the potential customers come from online users who’ve been searching for business locally. Thus, creating a small business website does not only market your business to your possible leads, but will also provide you with the opportunity to interact with your prospects and build relationship with them.

Whatever you apply to your business should all lead back to your site, making it the hub of your entire marketing venture. This is the main reason why your website should be on top of things.

However, it doesn’t necessarily mean that with a small business, less effort is required. Aside from this wrong notion, below are the usual mistakes that occur mostly on small business websites.

Absence Of Blog

Blogs can drive visitors to visit your site. Without it, who else would want to browse through your web pages? What’s great in having this feature is that can attract more customers, stimulate more traffic, and helped turn your website a go-to-resource for your line of business.

No Opt-in Feature

The main objective of having a website is to attract visitors and turned them into frequent guests. And to be able to do this effectively, you must add an opt-in feature to your website itself. Compiling email addresses can widely open better possibilities of developing acquaintances with your prospects, which in turn can be your avid followers who will voluntarily spread the goodness that they have benefited from your website.

Disorganized Website

Websites need not to be extravagantly sophisticated. Simple and neat designs are preferred by viewers since these are easily comprehensible. Most of the visited websites mostly have white backgrounds with a complemented text, a header, and footer. Observe some of your favorite websites and see for yourself that simplicity and orderly can really run a long fruitful way.

Got The Right Fold?

Whenever an internet user visits your small business website, the section they first view is characterized as the “above-the-fold”. This part mostly depends on two things – the screen’s physical dimension and resolution. Make certain that you were able to post a good content on this portion as this will help hold the viewer’s interest stimulating them to read further, thus, knowing your business more.

You can check your website now and see for yourself if you’ve got these usual mistakes. Fix at least one error and determine the difference it has made on your small business website. Notice that in no time the odds will favor right on your side, driving more prospects to your website profitably.

Heavy Aesthetics

There’s nothing wrong in having excellent designs in your small business website. However, if the images you’re using are too large, your website may take some time to load. A certain study revealed that internet users could not wait for more than three minutes for the website to load, neglecting it otherwise. So what’s the use of your good content and design if people can’t view or read your page.

Small Business Networking – Tips for Leaving a Lasting Impression With a Handshake

When you start small business networking outreach and you meet another business owner for the first time, the first form of contact tends to be the handshake. We all of course know how to shake hands but not everyone knows how to leverage the handshake to make them look good and leave a lasting impression. If you want to make yourself memorable to put a firm handshake and a face with your business card then follows these tips:

Be Ready for the Handshake

As you approach another small business owner or individual at a networking event, be ready with your hand extended. When you make the first move and open yourself for introduction it shows that you’re more confident and self-assured.

Make Eye Contact

Always look the small business owner in the face when you shake hands and make eye contact. Studies have shown on repeated occasions that maintaining eye contact for just 3 seconds can make another individual feel more comfortable and develop positive feelings for you. By adding to the eye contact with a smile you are able to lighten the mood and build a general foundation of trust.

Use the Right Strength in your Handshake

It’s important to use the right kind of grip when you shake hands. A tight handshake is important but too tight can be uncomfortable for the small business owner you meat. Not everyone ropes horses and bales hay so try not to choke their hand like rattlesnake. It’s easy to pause for a split second to gauge the strength of the other person, the follow through and match their grip.

Avoid the Sweaty Handshake

You don’t have to be the nervous type in order to deliver a sweaty handshake. Sometimes this just happens naturally in a warmer environment, especially a small business networking event where you’re wearing a suit coat or warmer outfit. Make it a point to keep your hands dry, especially if you see someone approaching you that looks like they want to initiate contact.

Stick to the Right Hand

Tradition has us shaking hands using our right hand. If you’re at a company even or small business networking event, carry your drink in your left hand and always initiate a handshake with your right. This keeps your right hands free and dry – no worries about condensation from a tasty cold beverage.

Adapt

Various people have different methods for shaking hands. Some simply grip and twitch a bit while others while grab your arm and shake it like they’re trying to jar apples free from the branch of a tree. Handshakes even vary from country to country so if your small business networking takes you to other regions pay close attention to how people greet one another. Having the right handshake and the right style can help to cement you in the memory of the contacts you make.

How To Drive Traffic To Your Website For Your Small Business

You can’t hold up a sign saying “come to my website”…so as a small business owner you need to be strategic, clever, and smart in your methods in getting better qualified prospects to come to your website so that you can get more clients, leads and ultimately make more money. A wise man by the name of Bill Gates stated that in the year 2015, “If you don’t have any web presence for your small business, you will soon be out of business.” Yes it’s true so let’s start it off by getting a website designed to enhance your brand and attract the prospects and clients you want. Qualified prospects are searching the web for qualified business’s before they make a decision so it is crucial that you use these proven marketing strategies to attract the right traffic to your website.

As a small business owner you need a simple and easy to implement strategies to get qualified prospects to your website so that you get the results that you are looking for. Working with my clients, I have found it to be 5 major strategies that every small business owner can use to drive qualified prospects to their website.

A very clever and strategic way to start would be to get into Pay per click online advertising. You might be afraid of pay per click advertising but don’t be. Pay per click can get you up higher on the search engine faster; with the proper headline and copy people will see your ad through the clutter and with the right words you will easily attract the qualified prospects to your website.

Another sure way of driving qualified prospects to your business website is article writing. There are many places to upload your articles and put them on the web for little or no money at all. In those articles about your business and or product you can put links in there and qualified prospects are able to click the link bringing them straight to your website. This will build credibility for your small business and build a trust for your products and or service, and when a prospect trust you they will buy from you. Not to mention your business website will move up higher organically on the search engine.

One other way of getting qualified prospects to your business website is to create a Affiliate program. You partner your product and or service with another business owner’s product and or service that serve your ideal client, giving the customer more value. For example: Wouldn’t it be nice if you joined a gym and every time you went you got a coupon to the health food store down the street or online? (HINT) This is helping both business owners. The owner of the Gym and the owner of the health food store. By both business owners working together they are able to give the customer better value and a great purchase experience. So find yourself another small business owner that serves the same type of client you serve and start an affiliate program it is a win, win for both business owners.

Qualified prospects are watching TV on a daily basis. People are now using cell phones to watch TV or commercials, so it’s only right that Video marketing become a priority! Make a quick video with a portable flip cam showing the benefits and features of your products and or services upload it throughout the web and wait for the traffic, you will find qualified prospects visiting your business site frequently and you will find you deposits in your bank account on a consistent basis.

Since we are in the information age we need to use it to our advantage as small business owners. As a small business owner you can use social networking on the social sites like Facebook, MySpace, Twitter just to name a few to your advantage building relationships with qualified prospects. Get in involved with these social networks, leave a link (leading back to your business website) at the end of you statements and you will find qualified prospects visiting your business website daily.

Like that old saying where there’s a will there’s a way and by judging the things we have talked about I have showed you 5 ways to get qualified prospects to your business website, do you have the will?

If You Are A Small Business Women Or Man And Would Like To Know The #1 Secret To Building A Solid Client List visit: http://www.TheMagicInYou.com

Internet Marketing For Small Business: 3 Ways To Increase Revenue

Internet marketing for small business is becoming more and more in demand. If you own a small business, then you must know that your company can increase revenue by having an internet marketing plan attached to it. Online advertising, if done right, will bring in significantly more sales than traditional advertising. Many people don’t fully understand the concept of how large their business can get using web marketing strategies. A company or individual can increase revenue by 6 or 7 figures a month for using what I am going to show you here. Here are 3 ways to boost your profits using the internet alone.

Search Engine Marketing

This, in my opinion, is the best way to get tons of targeted traffic to your company website. When using internet marketing for small business, advertising on search engines, like Google, Yahoo, and Bing, is key to learn. Just targeting one keyword or keyword phrase the right way, will bring you thousands of people to your business website everyday. (See Example)

Example: Lets say you have a local golf store located in Atlanta and you want to advertise online. You post pictures of your products, and market them on your website. So lets say you want to target the keyword “best golf clubs in Atlanta.” If you target this keyword phrase right, you will get tons traffic from people living around the North Georgia and Atlanta area. You will also make sales from people who never entered your store. There are many ways to advertise online, this is just one examples of how you can market anything using search engine marketing compared to just using traditional marketing.

There are free methods and paid methods of marketing to the search engines.

Free Methods:
This is search engine optimization or SEO. By knowing what keywords to target and how to target them, you can get tons of free automatic traffic of people looking for exactly what you have to offer. Google is the number 1 information site in the world, and the top 3 websites in the world. If you can get on the first 3 pages of Google alone, you have a profitable business.

Other ways to free search traffic: These are free strategies that will bring you more SEM traffic.
Article Marketing
Video Marketing (YouTube) (Others)
Press Releases
Social Bookmarking

Paid Methods:
There successful paid marketing methods that will bring tons of sales to your company. The first is PPC or “Pay Per Click” ads. You can Google AdWords and build an account. These are the ads found in the shaded area or to the sides of Google, Yahoo, and Bing. This is the most common method many marketers perform. You have to be careful with this, because if done wrong you will lose the shirt off your back. However, many online adversing companies or self-employed marketers get page one of Google, by only paying pennies for a keyword. This is something I can you can learn in a minute.

Content Advertising is another effective way to market your products or services online. This is where you place ads on websites that have to do with your company or products. You can also do this inside Google AdWords.

Blogging To The Bank

You might be thinking, “My company already has a blog!” that’s great, but how is it set up, and how much traffic are you getting? Are you using traditional marketing to get a mass amount of people, to your blog, who don’t care, or are you using internet marketing strategies to get target people who care about you and how you can solve their problem? Blogs are powerful, and this can increase revenue for your small business more than you can imagine. It’s not about just having a blog, but about the content as well. This also goes along with free advertising on the search engines. You can learn to optimize your blog and get free traffic. A blog needs to the heart of your web marketing campaign in your small business.

You can also put an opt-in form on your blog. Give away an incentive for people who subscribe to your newsletter. This is important, because you will have these leads forever. They may not buy from you right then, but putting them on your subscribers list is a good way to keep them your mind. Also updating them with coupons keeps will eventually bring new customers from that email list.

Social Networking Sites

If you’re going to use internet marketing for your small business, having a Facebook fan page is important. This will psychologically build relationships with people, much like your blog. Here, you can offer tips and free incentives to people just for being a fan. People go on Facebook at least 3 times a day. Updating messages there will keep them in touch with you. This is also a good way to bring leads. People may not buy your product right away, but getting them to become a fan on face is just like having them on an email list. You can update post on your fan page more than your blog, because people visit Facebook more than blogs.

To get people to your fan page, you can do several things. First you can put social widgets on your blog. When people find your blog from, lets say a search result on Google, you can have a Facebook, twitter, YouTube, and rss icons for people to join you. You can also advertise through Facebook’s paid advertising, and have a link to your fan page. I like the first way better.

These are just 3 of many ways to market your small business using the internet. There is more of a technical side to getting the pieces to fall in place for you. It is the learning curve that is hard to get past, and most people really never get past it. Internet marketing for small business is more in demand. If you are left behind still using traditional marketing strategies, than you are leaving millions on the table.